Blog
Writing about Amplitude that's actually useful.
From practitioners who run audits and instrument products for a living. Posts go live when they're worth your time — not on a schedule.
- Tracking Plan·2026-04-28·7 mincoming soon
What makes a good Amplitude tracking plan
Most tracking plans are documents. The good ones are operating models.
- Audit Findings·2026-04-28·9 mincoming soon
Five Amplitude misconfigurations that quietly kill data quality
The defaults look fine. The data isn't. What we find on every audit, and how to fix it.
- Session Replay·2026-04-28·6 mincoming soon
Session Replay masking — the privacy guide nobody wrote
Default masking covers form inputs. It does not cover account balances, internal IDs, or PII rendered in plain text. Here's what to actually configure.